Wild Plum: novel particles of improved optical brightness and fluorescence.

A novel compound named Wild Plum fluoresces blue, and has been synthesized to camouflage skin imperfections, addressing the market demand for an anti-aging product. Wild Plum imparts optical brightness and fluorescence and can be used as an ingredient in cosmetic formulations. Skin appearance before and after application of Wild Plum compounds demonstrated an improved appearance of skin including a decreased number of wrinkles. When added to makeup, lotions, creams, and powders, Wild Plum conveys the glow of healthy youthful skin, replacing other costly or invasive alternatives such as cosmetic surgery.