Perilla frutescens: interesting new medicinal and melliferous plant in Italy.

The goal of this study is to inform those potentially interested (researchers, farmers, industry and public bodies) in the medicinal and aromatic properties, and profitability of Perilla frutescens (L.) Britton (Lamiaceae). Perilla, a medicinal and edible plant of Asian origin, was recently introduced to the Piedmont Region in the north-west of Italy. P. frutescens is commonly known for its anti-allergic, anti-tumor, and anti-oxidant properties. It is also widely used as human food. We collected a variety of data on Perilla crops in the Piedmont Region, including: agricultural practices, crop profitability, and its value as a bee plant. Our results suggest that ease of cultivation, approximate break-even economics, medicinal claims, and value for bees all contribute to make Perilla of economic interest in Italy.